Where creators become founders.

Let's build the brand your audience is waiting for.

Make it yours — pick your color
Not a platform — a partnership

A partnership you're chosen for.

NewBrand isn't a self-serve tool. It's a selective partnership that turns a chosen creator into the owner of a real beauty brand.

We choose our partners

Not everyone gets in.

You apply and are accepted. We partner with creators who know beauty and create for social — a real partnership, not a signup.

Apply to be chosen →
Aligned by design

We earn only when you sell.

$0 platform fee — a share of your sales is our only income. A platform gets paid whether you win or lose; a partner doesn't.

See the model →
Every video sells

Turn your content into a storefront.

We make the videos and live streams you already post shoppable — your audience buys from you, inside your content.

How it works →
Ownership, not rental

You own the brand.

Your name, your products, your customers — a real, sellable asset you keep, not a storefront you rent. (Per the partnership agreement.)

The partnership →
Creators live now · every video is shoppable
LIVEGRWM
Unboxing
LIVETutorial
LIVELive replay
My routine
Restock drop
What you get from us

You create. We run everything else.

You get all of this. Because we're partners.

You're not our customer — you're the creator. We only win when you sell.

Account manager (our rep) shaking hands with the creator — the partnership
Shoppable video

Every video sells.

Hover to hear it — every clip is shoppable, right in the feed.

Buy
Buy
Buy
Buy
Buy
Buy
A founder's orders being stocked, picked, packed and shipped from a managed fulfillment center
Inventory & fulfillment

We stock, pick, pack and ship.

A support agent with a headset helping customers at a beauty brand's desk
24/7 customer service

Round-the-clock support.

A creator going live, selling her product to camera beside a ring light
Live shopping

Go live. Sell on every network.

A marketing mentor advising a creator at her home beauty studio
Marketing experts

You're never alone.

A creator designing her brand label and packaging in the app on her phone
AI design system

Design it yourself.

← swipe through →

What NewBrand handles

You lead the brand. We run the business behind it.

Your existing business stays yours. No monthly platform fee for active brands — we only earn when your brand sells. Built with compliance, quality and customer protection from day one.

US-made product access
Brand & AI label design
AI e-commerce store
Video commerce & live shopping
Marketing experts
Inventory & fulfillment
Payments & creator payouts
24/7 customer service
Compliance, quality & customer protection
Custom formula development (advanced service)

Full partnership terms are shared with approved applicants.

Made in the USA

Real formulas, made in the USA.

Every product comes from a US manufacturer we vet ourselves against our own quality bar — clean, quality-tested formulas, made in the USA. Each manufacturer holds its own regulatory approvals.

The vibe

Picture your brand.

Placeholders for now — your real shoot, UGC and product photos drop straight into these slots.

Product — hero shot
UGC — unboxing
Founder portrait
Behind the scenes
The model

We don't make products.
We make you the owner of one.

Real formulas, made in the USA, under your name — not a dropship link. You build the brand and the audience. We run everything behind it.

Pricing

There's no price tag. $0 platform fee.

Free to apply, design and launch your brand. An active brand never pays a monthly platform fee — we earn only when you sell. A partnership, not a platform you rent.

See how the paths compare →

Your brand. Our partnership.
Your success.

We only win when you sell. Apply to launch your beauty brand with a team that has your back.

Apply to join →