We only win when you win.
NewBrand exists to turn creators into founders — to give the people who built everyone else's brand a real one of their own.
You've sold for everyone else. Now it's your turn.
For years, creators have made other people's brands a success — driving the sales, building the trust, getting a link in the bio in return. The audience is yours, the influence is yours, but the asset belongs to someone else. We started NewBrand to flip that: it's your brand, you keep the upside, and we run everything else — sourcing, storing, shipping, and support — so you can become the founder you already are in everything but title.
Built and operated by Vimmi.
NewBrand is built and operated by Vimmi — a commerce-technology company running since 2014, with U.S. operations since 2021. Vimmi has quietly powered and operated the platform behind several major ventures, with years of engineering and significant investment already in the ground. You're not betting on a first attempt — you're standing on technology that's already proven.
Visit Vimmi →The impact model
A platform gets paid whether you win or lose. A partner doesn't.
Subscriptions, fees, and ads earn even when you lose. We earn only when you sell — so our incentives are your incentives. It's not charity; shared success is the most durable business there is. That single idea shapes the rev-share, the $0 platform fee, and who we choose to partner with.
The principles in the architecture.
Alignment
We only profit when you sell. Our incentives aren't pointed near yours — they are yours.
Abundance
Business, like life, isn't zero-sum. Helping you build a real asset isn't a cost to us — it's the business.
Ownership
It's your brand — a real, sellable asset that's yours to build and keep, not a sponsorship you rent.
Authenticity
Your audience trusts you because you're real. The brand should be unmistakably yours, top to bottom.
Community
You join a collective of founders and the experts who help them — where one creator's win lifts the next.
No MLM
You earn by selling, never by recruiting. No downlines, no pyramid — just your brand and your customers.
Build something that's yours.
We only win when you sell. Apply to build your brand with a partner that has your back.
Apply to join →