Questions, answered honestly.
No fine print, no asterisks. Here's exactly how the model works — and where we're still finalizing the details.
Do I need business experience?
No. You bring the audience and the taste; we run operations, payments, support, and logistics under your name. You don't need to know supply chains, fulfillment, or merchant accounting to launch a real brand.
Is there a platform fee?
No monthly platform fee — design & launch are free, and your first samples are on us. We share the cost of your product inventory, and earn only when you sell (as detailed in the partnership terms).
Who owns the brand?
You do. The name, the look, and your customers' love are yours — a real, sellable asset, not a sponsorship you rent. Any inventory you purchase is 100% yours; we simply store and ship it for you.
How does pricing work?
We earn a share of your sales, and a monthly fee covers your infrastructure — warehouse, branded printing, store, video, analytics, and support. The fee is designed to cover those services rather than to be a profit center; our profit comes only when you sell.
How do you make money?
From a percentage of your sales — and only your sales. If you don't sell, we don't earn. That's the whole point of the model: our income is tied to yours, so we're incentivized to help you actually succeed, not just sign up.
What products can I sell?
Beauty products made in the USA by certified manufacturers we vet — clean formulas, cruelty-free, and derm tested. You choose from our catalog and make them yours with your branding. [TBD — exact catalog breadth confirmed with the product team.]
Do I need inventory?
Yes, a small one — and we share the cost with you, sized to real demand with pre-orders first. The exact terms are shared once you're approved.
How fast can I launch?
Branded samples print, pack, and ship quickly so you can hold your product in hand early, and most brands move from approval to a live store in a matter of weeks rather than months. [TBD — specific timelines depend on your products and demand test.]
What if my products don't sell?
We help you avoid that before it happens. Pre-orders and waitlists through your videos test real demand first, so your initial inventory order is sized to genuine interest — not a guess.
Who answers my customers?
We do, under your brand name, so support, returns, and shipping questions are handled for you around the clock. Personal fan questions still reach you — with a suggested reply you can send in one tap — so the relationship stays yours.
How does the Founding 100 work?
The Founding 100 are a chosen hundred — not first-come, but selected — founding members for life: they lock in zero platform fees, early access to new products, and the best partnership terms we'll ever offer (as detailed in the partnership terms). Everyone who joins after them gets less. The exact terms are set out in your founding agreement.
Who is this for?
Creators with an audience that trusts them — people whose followers buy what they recommend — who want to own a real beauty brand instead of renting reach through affiliate links. We screen applications because we only want genuine success stories.
Is NewBrand an MLM or pyramid scheme?
No. You earn only by selling products to your own customers — never by recruiting anyone. There are no downlines, no recruitment income, and nothing to buy to 'unlock a level.' It's a partnership: your brand, your customers, your sales.
Is NewBrand legit? Who's behind it?
Yes. NewBrand is built and operated by Vimmi — a commerce-technology company running since 2014, with US operations since 2021 — on a platform proven across earlier ventures. The model is simple and aligned: we only earn a share when you actually sell. Learn more at vimmi.net.
Still have questions?
The fastest way to get real answers is to apply — we'll walk you through the rest.
Apply to join →