Draft — not yet legally binding. This is template language pending review by legal counsel. Items in [brackets] need confirmation. Nothing here takes effect until finalized and published.
Privacy Policy
Last updated: June 13, 2026
Your trust is the business. This policy explains, in plain language, what we collect and why — and the control you keep over it.
1. Overview
NewBrand (“NewBrand,” “we,” “us”) helps creators launch and run their own beauty brands — a managed storefront, a vetted product catalog, branding tools, video commerce, and fulfillment. This policy explains what we collect, how we use it, and the choices you have.
It applies to our website and the services we provide. It does not cover third-party sites or platforms you connect (such as the social networks you sell on), which have their own policies.
2. Information We Collect
We collect information in three ways:
- •Information you give us — your name, email, social profiles, primary platform, audience size, application answers, and any brand, product, or business details you share with us.
- •Information collected automatically — device and browser type, IP address, pages viewed, and usage and analytics data gathered through cookies and similar technologies.
- •Information from third parties — data from the platforms you connect, and from our payment, fulfillment, and analytics providers, used to operate your store and account.
3. How We Use Your Information
- •Review and process your application and decide on access.
- •Provide, operate, and improve the platform and your managed storefront.
- •Communicate with you about your account, brand, orders, and support.
- •Process payments to you and from your customers.
- •Personalize the experience and recommend products that fit your audience.
- •Protect against fraud, abuse, and security risks.
- •Comply with legal obligations.
4. How We Share Information
We do not sell your personal information. We share it only as needed to run the service:
- •Service providers — hosting, payments, fulfillment, analytics, and email vendors who process data on our behalf.
- •To operate your store — with your customers and the platforms you sell on, as required to complete sales and deliver orders.
- •Legal and safety — when required by law, or to protect our rights, users, or the public.
- •Business transfers — in connection with a merger, acquisition, or sale of assets.
- •With your consent — for anything else we ask you about.
5. Cookies & Tracking
We use cookies and similar technologies to keep you signed in, remember preferences, measure traffic, and improve the product. You can control cookies through your browser settings; some features may not work without them. [If we add advertising or third-party analytics cookies, list them here and provide an opt-out.]
6. Data Retention
We keep personal information for as long as your account is active and as needed to provide the service, then for the period required to meet legal, tax, accounting, and dispute-resolution obligations. [Confirm specific retention periods with counsel.]
7. Your Rights & Choices
Depending on where you live, you may have the right to access, correct, delete, or port your personal information, and to object to or restrict certain processing. You can also unsubscribe from marketing emails at any time using the link in those messages.
To exercise any of these rights, contact us at [noc@vimmi.net]. [Add region-specific disclosures required by GDPR (EU/UK) and CCPA/CPRA (California) once jurisdictions are confirmed with counsel.]
8. Data Security
We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Children's Privacy
NewBrand is not directed to children. We do not knowingly collect personal information from anyone under [16/18 — confirm with counsel]. If you believe a minor has provided us information, contact us and we will delete it.
10. International Users
We operate from the United States, and your information may be processed there or in other countries with different data-protection laws. Where required, we put appropriate safeguards in place for international transfers.
11. Changes to This Policy
We may update this policy from time to time. We will post the new version here and update the “last updated” date, and where appropriate notify you of material changes.
12. Contact Us
Questions about this policy or your data? Reach us at [noc@vimmi.net] or [mailing address — TBD].