Incubator quality.
Open to every creator.
Slate Brands is a respected, influencer-led incubator that co-builds beauty brands with talent — fully managed and aligned. NewBrand offers that same managed, aligned experience, with two differences: it's an open application, not an invite, and you stay the owner of the brand. Same care, a different way of working.
Selective & co-built
Incubators like Slate do excellent, fully-managed work (as publicly described):
- • End-to-end managed build, with real production quality
- • Selective and invite-based, with a small number of brands
- • An equity / co-ownership model with the incubator
- • Typically reserved for established talent
Managed & aligned — and yours
NewBrand brings the managed, aligned model to the everyday creator:
- • Open application — not invite-only
- • A real brand you own (subject to agreement), not incubator-held
- • $0 platform fee + revenue share — we win when you win
- • Managed sourcing, store, logistics, payments & 24/7 support
- • Built-in video & live shopping — every clip is shoppable
The same partnership — without the gate.
If you're an established name an incubator is courting, that path can be excellent. If you've built an audience and want a managed, aligned partner that lets you own the brand — and you don't want to wait for an invitation — that's NewBrand.
Apply to launch your brand →Slate Brands is a trademark of its owner and is not affiliated with NewBrand. Comparison reflects the companies' publicly described models and is provided for general information.