Looking for a private-label lab?
There's a turnkey way to your own brand.
Traditional private-label and white-label manufacturers make excellent products — we work with vetted, made-in-USA ones. What NewBrand changes isn't the products. It's the way you get to a brand: no factory to find, no minimums to clear, no operation to run alone.
Sourcing it yourself
Going direct to a private-label manufacturer is a real path — and a heavy one for a creator. Across the category it typically looks like:
- • Opening orders that often start in the thousands of dollars
- • Stock programs in months, custom formulas in 6–18 months
- • Payment up front, before a single unit sells
- • Packaging, compliance and label design on you
- • Then storage, shipping, payments and support — also on you
Great manufacturers do great work. The model just asks a lot before you know it works.
Your brand, we run the rest
NewBrand is a managed partner, not a factory. We've already done the hard part of the supply side, so you go straight to building:
- • A vetted catalog of proven, made-in-USA products — no lab to hunt for
- • No minimum-order quantities to clear on your own
- • Design your label, name and packaging in-app
- • A managed store, inventory, shipping, payments and 24/7 support
- • Built-in video & live shopping — every clip is shoppable
It's your brand to own (subject to agreement), $0 platform fee — we only profit when you sell.
Same quality. A different way to work.
If you want to run a factory relationship yourself, the traditional route is for you. If you'd rather bring the audience and let a partner run sourcing, store, logistics and support — so you can launch in weeks, not years — that's NewBrand.
Apply to join →